Sara Vaughan is an Innovator, Positive Change Maker and Creator of Brands and Companies with Purpose. She’s done this successfully in-house for De Beers with Forevermark, their ethical diamond brand. The Body Shop, where she was responsible for developing and driving The Body Shop’s global brand repositioning – Beauty with Heart featuring Lily Cole and The Stop Sex Trafficking of Children and Young People Campaign. This remains the largest corporate-led petition ever presented to the United Nations generating some 7 million signatures and effecting change in trafficking legislation in over 20 countries. Latterly she was a Vice-President at Unilever, where she looked after sustainable business and global communications for all the categories and brands and sat on the Global Personal Care Leadership Team. She created and rolled out the People Are Beautiful brand for Unilever Personal Care – a €21 billion company and also worked on the brand purpose for the 16 €1 billion+ brands.


She now has her own consultancy working with companies and brands such as Unilever and Reckitt Benckiser to innovate, create and develop their purpose. 


She is a co-founder of JoyTech working with the tech giants to create more human centred tech and A Plastic Planet, campaigning for a #plasticfreeaisle in supermarkets. She is also a longstanding volunteer for Glassdoor, the West London homeless shelter and has recently launched Homeless Stories, a campaign to demystify the homeless and homelessness which is supported by Universal Music Foundation and Lloyds Bank Foundation.


Sara is also Chair of the Advisory Board for the gaming for good company Playmob – official gaming partner to the UN, Vice-Chair of the Advisory Board to The Good Group, Co-Conspirator Conspiracy of Love, Chief Purpose Advisor to Robertsbridge and Ambassador & Moderator for Cog-X.

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