Thinking Clearly

The art of thinking clearly. Recognize and reduce systematic thinking errors. Measurably increase decision quality. The art of the good life: Measurably increase decision quality in private life.

Dr. Rolf Dobelli is a bestselling writer and entrepreneur. He founded WORLD.MINDS, a community of the world’s most famous and distinguished thinkers, scientists, artists and entrepreneurs including Nobel Prize winners, Germany’s former Chancellor Gerhard Schröder, Swiss Federal Chancellor Walter Thurnherr, philosopher and conscious researcher Daniel Dennett (Tufts), Christoph Franz (Chairman of Roche), the literary agent John Brockman, The World Bank’s Chief Economist Paul Romer, Moral Psychologist Josh Greene (Harvard), Moral Psychologist Jonathan Haidt (NYU), Mark Spiegler (CEO Art Basel), Marc Forster (James Bond Movie Director), Ernst Fehr (Neuroeconomics), Christof Koch (Chief Science Officer, The Allen Institute, Seattle), Leslie Dewan (Board Member of Massachussetts Institute of Technology), Tenley Albright (the „grand old lady“ from MIT and Harvard) and many others.


Dr. Dobelli received his MBA and PhD from the University of St. Gallen, Switzerland. He joined Swissair in 1992 as Chief Executive Officer of several of its subsidiaries. In 1999, he co-founded getAbstract, the world’s largest publisher of compressed business knowledge. From 2003 until 2008, Dobelli hosted a weekly show on Bloomberg Television. He has been quoted in The Wall Street Journal, Financial Times, Harvard Management Update and many other U.S. and European business publications.

Most famously, Dobelli is author of “The Art of Thinking Clearly”, published by Carl Hanser Verlag, which became an instant success and landed on the number 1 spot on Germany’s Der Spiegel Bestseller list and is being translated in all major languages. Dobelli is member of PEN und serves on the board of Life Science Zurich. In his spare time he writes novels which are published by Diogenes. Dr. Dobelli lives with his family in Bern, Switzerland.


Dr. Dobelli will put together the keynote in close cooperation with the client, based on the latest scientific evidence around the topic of thinking errors. Weaving compelling stories with science makes this keynote both memorable, entertaining and immediately applicable. Used correctly and ethically, the principles of The Art of Thinking Clearly and The Art of the Good Life measurably increase the quality of decisions – in business and in private life. Dr. Dobelli’s principles are scientifically grounded, ethically appropriate, and they lead to immediate results.

“Rolf Dobelli writes clearly, intelligently, and convincingly.”


- Gerhard Schroeder, Former Chancellor of Germany 

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