LUCIE GREENE
FUTURIST & BRAND INNOVATOR

Lucie is a forecaster, strategist and author specializing in cultural trends, consumer insight and brand innovation. She is based in Los Angeles where her futures practice Light Years works with numerous global lifestyle brands on strategy, research and innovation.

 

She also advises venture capital and rising start-up companies. Most recently, she led J. Walter Thompson’s global futures think tank JWT Intelligence, steering original research into emerging consumer behaviors, cultural shifts and lifestyle trends with JWT Intelligence leading units around the world, while also consulting JWT’s many Fortune 500 clients.

She also launched the Future 100, JWT's annual trends report which is now translated in to 10 languages. In August 2018, Lucie released her debut book with Counterpoint entitled, Silicon States: The Power and Politics of Big Tech and What it Means for Our Future. The book was awarded 800-CEO-READ Business Book Award in Current Events and Public Affairs in 2018. 

 

She has been featured as an expert on trends and consumer insights on the BBC, Fox News, CBS, CNBC and Bloomberg TV as well as contributing pieces to Campaign, The Guardian, The New York Daily News, Sunday Times Style UK and The Financial Times. She has spoken at several international conferences, including CES, WWD Summit, Web Summit, SXSW, and Cosmoprof, and she is on the board of Cosmetic Executive Women USA.

A bracing look at how Google, Apple, Amazon, Facebook, and other Silicon Valley power players are using their influence across the globe to encroach upon our civil landscape.

Praise for Silicon States

 

  • A Best Book of the Year So Far (Esquire)

  • A Book on Social Impact Every CMO Should Read (Forbes)

  • A Must-Read Book About Tech and Startup Culture (Book Riot)

  • One of the Most Compelling Books of the Year (Manorama Online)

  • One of the Books You Need to Read Next (Women.com)

  • Winner of the 800-CEO-READ Business Book Award in Current Events and Public Affairs

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