Don't Fall for Fake Innovation
David Rowan, founding Editor-in-chief of WIRED’s UK edition (2008-17), is the author of Non-Bullshit Innovation: Radical Ideas from the World’s Smartest Minds (Transworld, 2019), a global quest for bold corporate innovation in the face of technology-led disruption. He’s taken 130 flights in the past year to investigate the companies and entrepreneurs changing our world and has spent time with the founders of WhatsApp, LinkedIn, Google, Didi, Spotify, Xiaomi, Nest, Twitter and countless other ambitious startups from Tel Aviv to Shenzhen.
He's an early-stage investor in 50 tech companies and founder of a non-profit taking amazing people for weekend adventures in the world’s most extraordinary locations. And he is still searching for the future.
New business models for a digital age
What technology megatrends mean for your business
The new power of the crowd: from crowdfunding to collaborative consumption
Robotics, automation, and the future of the workplace
What Silicon Valley can teach you about "growth-hacking" your business
Don't fall for fake innovation
Taken to the edge
David Rowan travels the globe in search of the most exciting and pioneering startups building the future. He’s got to know the founders of WhatsApp, LinkedIn, Google, Spotify, Xiaomi, Didi, Nest, Twitter and countless other ambitious entrepreneurs disrupting businesses in almost every sector. And yet too often the companies they’re disrupting don’t get it. They think they can innovate through jargon: with talk of change agents and co-creation gurus, ideas portals and webinars, make-a-thons and hackfests, paradigm shifts and pilgrimages to Silicon Valley. It’s mostly pointless innovation theatre ― corporate nonsense that has little to do with delivering real change. But during this quest he's also discovered some genuinely exciting and transformative approaches to innovation, often in places you might least expect.
Get ready for:
· The airline that rewards passengers for walking their dog
· The bank that performs surgery
· The country that’s an app store
And many more.
Packed full of tips for anyone looking for radical ways to adapt and thrive in the digital age, this carefully curated selection of stories will reveal ideas for creating genuine innovation from some of the world’s most inspiring leaders.
'In this remarkable book, David Rowan tells a story of transformation: how an organisation has found a new way of doing things through innovation driven by ruthless entrepreneurial imagination. What is especially useful is that he does not just stick with small startups, let alone dreamy “inventors”. He finds innovation in big companies and even within governments.' - Matt Ridley, The Times