SILICON STATES

LUCIE GREENE

In Silicon States, renowned futurist and celebrated international think-tank leader Lucie Greene offers an unparalleled look at the players, promises, and potential problems of Big Tech. Through interviews with corporate leaders, influential venture capitalists, scholars, journalists, activists, and more, Greene explores the tension inherent in Silicon Valley’s global influence. If these companies can invent a social network, how might they soon transform our political and health-care systems? If they can revolutionize the cell phone, what might they do for space travel, education, or the housing market? As Silicon Valley faces increased scrutiny over its mistreatment of women, cultural shortcomings, and its role in widespread Russian election interference, we are learning where its interests truly lie, and about the great power these companies wield over an unsuspecting citizenry.

While the promise of technology is seductive, it is important to understand these corporations’ possible impacts on our political and socioeconomic institutions. Greene emphasizes that before we hand our future over to a rarefied group of companies, we should examine the world they might build and confront its benefits, prejudices, and inherent flaws. Silicon States pushes us to ask if, ultimately, this is the future we really want.

ABOUT THE AUTHOR

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Lucie Greene is a futurist, award-winning author, and public speaker specializing in cultural trends, consumer insight and brand innovation. She is based in Los Angeles where her futures practice works with numerous global lifestyle brands on strategy, research and innovation. She also advises venture capital and rising start-up companies.

Most recently, Greene led J. Walter Thompson’s global futures think tank JWT Intelligence, steering original research into emerging consumer behaviors, cultural shifts and lifestyle trends with JWT Intelligence leading units around the world, while also consulting JWT’s many Fortune 500 clients. She also launched the Future 100, JWT's annual trends report which is now translated in to 10 languages.

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