ANITA ZIELINA
Change in the era of digital transformation. Value creation through AI.

Anita Zielina is an experienced digital media executive with a focus on new leadership, digital transformation, change processes, and tech and innovation management.

 

Anita is currently the Director of Leadership and Innovation at CUNY’s Newmark J-School in New York City, a role in which she is designing and running all executive education programs for media leaders that are tasked with the transformation and innovation of their company.

 

Before that, she held several management roles in large European media corporations. Anita studied innovation at Stanford University and holds a Law degree from University of Vienna and an Executive MBA from INSEAD.

 

Anita performs her talks both in English and German.

 

Speaking topics

 

 

WHY INVESTING IN DIVERSITY MATTERS

Companies with diverse workforces and leadership teams perform better financially - as do startups led by gender-diverse teams.

 

 

VALUE CREATION THROUGH A.I.

AI can deliver tangible business results and drive value creation - if organizations learn to adapt their processes to develop an agile and innovative culture.

 

 

TRUST, TRUTH, AND ALGORITHMS

Trust is one of the main drivers of customer loyalty. But in the age of "Deep Fakes" that are hard to distinguish from "true" content, how can brands guarantee this trust and build loyal audiences?

 

 

WHY COMMAND AND CONTROL LEADERSHIP DOES NOT WORK FOR MILLENNIALS

The best talent of today values purpose over paychecks. So how can organizations develop a new way of work and a new definition of leadership?

 

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