Digital Gastronomy and Hybrid Creativity
Dr. Amit Zoran is Senior Lecturer at the School of Engineering and Computer Science at The Hebrew University of Jerusalem. He holds a Ph.D. and a M.S. in Media Arts and Science from the MIT Media Lab, a M.Des. in product design from Bezalel, and a B.Sc. in Communication System Engineering from Ben-Gurion University, Israel. In his work, Dr. Zoran studies human-computer interaction, design, craft, and cooking, exploring the divergent realms of emerging computational design technologies and traditional hand-hewn skills.
Digital design & fabrication and the Hybrid creative domain
Today, digital modes of production (3D printing, CNC milling, laser cutting, etc.) impact almost all manufacturing disciplines and are the focus of a great deal of academic research. Digital fabrication radically altered design and engineering, and today makers can modify their designs, simulate their performance, and easily share them with others. Computer-controlled production has started a paradigm shift in fabrication and design, allowing makers to manipulate forms and materials digitally, and inviting people with no design or craft skills to create their own goods. In this talk, we will discuss the current digital design and fabrication revolution, and focus on Hybrid Designs. Hybrids explore the two divergent realms of computational technologies and classical hand-hewn skills, seeking a new way of thinking about these polarities: the digital machine, as a generator of control and efficacy, and the human hand, as a preserver of subjective intentions and expressivity.
We believe that computers will be in the center of tomorrow’s cooking culture. Digital gastronomy is a culinary vision were traditional cooking is infused with new computational abilities (rather than replacing the chef with an autonomous machine). We deploy existing digital fabrication instruments in traditional kitchens and integrate them into cooking via hybrid recipes. Our hybrid recipes merge manual and digital procedures and import parametric design tools into cooking. The integration of computers with cooking allows cooks to individually address users’ needs and desires, easily calculate the nutritional content of ingredients or accurately affect cooking-related chemical reactions, and thus digitally fit dishes to personal preferences. In our research, we are motivated to contributing a theoretical framework that allows chefs new capabilities such as controlling flavor patterns, presenting new cooking principles, methods, theory, and interactive schemes.