GOOD IS THE NEW COOL
FIND YOUR PURPOSE
Inspiring Speaker on Purpose, Change, Innovation and How to Love Your Work in the 21st Century
Afdhel Aziz is one of the world’s leading experts in marketing innovation and the power of purpose. He is an award-winning marketer who has led brands for Procter & Gamble, Heineken, Absolut, and Nokia, in London and New York. Afdhel has been a speaker at the Forbes CMO Summit, Cannes Lions, SXSW, Advertising Week and more, and his work has been featured in the New York Times, Vice, Fast Company, The Guardian, Coolhunting, Billboard, Hypebeast and more. Passionate about brands and culture as forces for good, he is the co-author of the book ‘Good is the New Cool: Market Like You Give a Damn’ as well as a regular FORBES contributor where he writes about how purpose drives business and social impact. You can find out more at www.afdhelaziz.com and follow him on Twitter at @afdhelaziz.
HOW TO LOVE YOUR WORK
IN THE 21st CENTURY
In this talk, Afdhel explores the existential crisis facing humanity in the 21st century: the fact that only 13% of people like what they do for a living.
Using powerful stories of everyday people who have found ways to do extraordinary things in their work, and unlock their purpose, he inspires people to go on their own purpose journey, using the revolutionary 'GPS to Purpose' model which asks: What are your Gifts? What are your Passions? How can you be of Service to others?
PERFECT FOR: COMPANY ANNUAL CONFERENCES, HR CONFERENCES, PERSONAL PURPOSE CONFERENCES.
GOOD IS THE NEW COOL
MARKET LIKE YOU GIVE A DAMN
In this inspiring and motivational talk, Afdhel shows how business can be a force for good, by balancing profit with the needs of their consumers and communities.
He shares some of the insights from researching purpose-driven brands like Warby Parker, Adidas, The Honest Company and Zappos, who are creating a revolution in business by ‘doing well by doing good’.
Thought-provoking principles from his book ‘Good is the New Cool' like 'Think Citizens Not Consumers’, 'People are the New Media' and ‘Don’t Advertise Solve Problems'' will help businesses future-proof for the Millennial and Gen-Z generations of conscious consumers - and also attract the best employee talent who are drawn to organizations where they can do meaningful work.’
PERFECT FOR: INDUSTRY TRADE CONFERENCES, MARKETING AWAY DAYS, FUTURE TRENDS CONFERENCES.
Good is the New Cool: How to Market Like You Give a Damn tracks an exciting shift in the zeitgeist where ‘doing good has become cool’ and proposes a revolutionary new model where ‘great marketing optimizes life’.
This bold new book consists of interviews with a new generation of marketers, culture creators, and leaders in the nonprofit space and reveals how brands can ‘make money and do good, by harnessing the power of pop culture. This is a provocative guidebook with 7 Key Principles for bold marketers and anyone who collaborates with them in this brave new world.